16 July 2020

Vettel and Racing Point

There has been a lot of talk in recent days about the possibility that Sebastian Vettel is going to be signed to race for Aston Martin next year, with the suggestion being that he will replace Lance Stroll. This is an interesting rumour as it would require team owner Lawrence Stroll to agree to drop his own son from the driver line-up.

Is that possible? It is probably not something that he would want to see but Lawrence Stroll is only one of a number of people involved in the consortium that owns the team and, coincidentally, which now controls the Aston Martin car company as well. Getting involved with Aston Martin is a major undertaking and a big risk given the company's current state. In many respects the F1 team is no longer the primary focus for Stroll, as he needs to put in a lot of effort to fix Aston Martin. Stroll has embarked on a strategy that Ferrari has used very successfully by promoting the company solely with its racing programme, rather than spending money on traditional advertising. Aston Martin has the added benefit of being linked to the James Bond movie franchise, although its sales have fluctuated a great deal. At the peak back in 2007 the company was selling 4,000 cars a year, but that dropped significantly during the economic crisis of 2009 and by 2012 it was down to 1,800. New investment and a new management under Andy Palmer from 2014 onwards led to production ramping up to 2,500 in 2017 and remaining around that level until this year. The company also embarked on a programme with Red Bull Technologies to create the Valkyrie hypercar and  from that developing the Valhalla, which will be a more cost-effective version of the Valkyrie. But Aston's success will largely depend on whether people buy the company's luxury SUV called the DBX. Obviously a successful F1 programme will help to build up Aston Martin's image and credibility. It's a big gamble.

In order to be as successful as possible in F1, Aston Martin needs the best possible driver line-up and  while Sergio Perez is one of the most under-rated drivers in F1 and it is hard to fault Sebastian Vettel's credentials, given the success he has had. Sebastian is still relatively young and while he has been making a lot of mistakes at Ferrari, he is still a very impressive F1 driver and his presence in the Aston Martin team would give it more credibility, make it easier to find sponsorship and generally raise the profile of the Aston Martin company.

So it makes sense to move Lance Stroll elsewhere. This is his fourth season in F1 with 2017 and 2018 spent at Williams and 2019 spent with Racing Point. He is still only 21 and his results have been moderate, apart from a podium in Baku in 2017. He is a solid driver. But if Vettel is on offer - and the deal is a small retainer and a big bonus scheme (which is often the way in modern F1) it would be unwise to miss the opportunity. Lance can probably find a seat elsewhere, with sponsorship obviously helping ease his path.

Will it happen? We'll have to see... but very solid sources are now saying that a deal has been struck, in addition to the media reports out there.

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